Friday, October 7, 2016

HOUDINI - Car Salesman

I'm always amazed at how advertisers tie in magic with their products. They have been doing it for decades, and they are still doing it. Have a product that is amazing or fantastic? Use a magic theme to attract attention and have a good reason to use superlatives and hyperbole.

I recently purchased two attractive brochures that we used to advertise the 1976 Plymouth Volaré. The watercolor illustrations are attractive and well-done. I especially like the portrait illustration used on one of the covers.

The Plymouth Volaré won the Motor Trend Car of the Year award for 1976, and the cars could be seen on the road for about a decade. Then like magic, just about all of them disappeared.

Another legendary magician was used by an automaker to promote their latest creation. At the beginning of the mini-van craze, Doug Henning introduced the new Plymouth Voyager in television commercials in 1984 and 1985.